Salesforce Implementation Case Study at a pharmaceutical company

Challenges

Facing challenges such as fragmented databases and disparate user preferences, our TTMS Salesforce team devised tailored solutions to revolutionize their approach. Join us as we explore the strategic solutions implemented and the transformative outcomes achieved in this case study.

Our Client is a global pharmaceutical company delivering services and products to most of the countries globally. Due to the scale of the business, our Client had to find a way to provide increased information to their customers, but also to sales representatives working in a field. At first, there was several portals containing information about medicines and exclusive offers. With time, the need for more systems supporting customer interaction covering growing geographical range appeared. That led to extremely high complexity and a need to integrate multiple systems which each other, which meant high increase in maintenance costs and data management issues.

Challange

In their pursuit of streamlined operations and enhanced user experience, our Client encountered the following challenges:

Lack of a single database of all the users with their accounts.
Lack of a space where all their preferences and setting info could be stored and managed.
Lack of a system that would be able to work as a proxy for other Identity Stores.
Lack of web and mobile support to work with the system.
Lack of unique single sign-on experience for over 150 applications in an ecosystem.

Solution

First, the Client needed a single database of users where all the existing user data sources could be migrated and merged. That decreased a maintenance effort and costs drastically from a day one. Thanks to built-in Salesforce functionality and cheap Salesforce licenses that task was quite easy to achieve. For that purpose, we built a custom application on Force.com. The next step was an integration with a list of External Data Providers to support local markets. That allowed to use external data sets, providing users with the same User Experience instead of having different UIs for different applications and regions. Recently, a revolutionary functionality was introduced on single sign-on experience for all the applications.

Would you like a similar project? Contact us

Outcome

Currently, that system supports over 50.000 users across 32 countries in Europe and Africa. It is a scalable and resilient solution that gives the Client a chance to grow dynamically, still being able to predict future costs, thanks to Salesforce affordable licensing model. Finally, our Client was able to keep all the preference and profile information about all the external users in one place, which in the future can be used as a base for advanced BI.

Would you like a similar project? Contact us

Conclusion

Through strategic collaboration and innovative solutions, our Client’s Salesforce implementation journey has been marked by significant achievements and transformative outcomes. With streamlined operations, enhanced user experience, and scalability across 32 countries, our tailored solutions have paved the way for dynamic growth and continued success. Empowered by the efficiency and affordability of Salesforce, our Client is well-positioned for future innovation and continued excellence.

Salesforce Implementation Case Study in a global pharmaceutical company

Challenges

Challange

Solution

Outcome

Conclusion

Check other case studies

Ready to take your business to the next level?

Let’s talk about how TTMS can help.

Monika Radomska