Digital freedom

TTMS took full responsibility for the operations and improvements of the client's Digital Ecosystem. We created a comprehensive service for each system and greatly improved the integrations between them with new and improved solutions on many levels. Furthermore, we streamlined communication between the teams supporting the individual systems.

Our client in this project was a global pharmaceutical company providing services and products for most countries around the world. Due to the scale of operations, our client had to find a way to provide more information to their customers, but also to sales representatives working in the field. Initially, there were several portals containing information about medicines and special offers.

The client was looking for a reliable service provider that would ensure the operational continuity of the Salesforce platform. Moreover, the system itself was perceived negatively by the employees using it due to the occurrence of many issues and the lack of proper incident management. Our specialists very quickly took over the responsibility for the system, making it possible to take full advantage of its capabilities.

The challenge was to provide better insight into customer behavior analytics and measure the impact of new incentives on the customers' decisions. The client had experience with web analytics but wanted to improve and broaden the scope of observation. We made it possible with the implementation of Adobe Analytics and combining it with Adobe Experience Manager, with which we made other improvements at the same time.