Example of Migration to SAP CDC/Gigya in the Pharma Industry
In this SAP CDC Pharma Migration Case Study, our client, a leading player in the pharmaceutical market, adopts a human-centric approach by putting People First in their solutions and strategies. This philosophy drives them to engage extensively with Health Care Professionals (HCPs), utilizing tools like HCP Portals. These portals serve as websites for sharing information about the company and its products, as well as facilitating contact and connection with Customer Service Specialists.
In addition to this, our client is committed to compliance with rules and regulations by ensuring that all activities and communications include consent collection and information sharing regarding the Privacy Policy and Terms of Services. Do you want to know how we handled this project? Read the Migration to SAP CDC Pharma Case Study below.
Challenge: Managing User Data in Pharma CRM Integration
Our client in this Pharma SAP CDC Migration Case Study faced a critical challenge: they needed a seamless solution to manage registered users and integrate this solution with their existing internal Customer Relationship Management (CRM) ecosystem. Additionally, the solution needed to effectively manage consent gathering and keep users updated on any changes to the Privacy Policy and Terms of Services.
Solution: Implementing SAP Customer Data Cloud for Seamless Pharma CRM Integration
To address these challenges, we provided the SAP Customer Data Cloud (CDC), formerly known as Gigya, as the technological solution. Complementing this, we offered comprehensive technical services and support, including:
- SAP CDC Architect
- SAP CDC Backend and Frontend Developers
- Testers
- Business Analysts
- Service Manager
Our team was deeply involved in requirement gathering and creating user stories to build customized end-to-end solutions that met the client’s expectations. Key achievements of the SAP CDC Pharma Migration Example included:
- Successful Integration: Seamlessly integrated the new solution with the client’s existing internal CRM system.
- User Migration: Successfully migrated tens of thousands of existing users to the new platform.
- Global Deployment: Deployed the solution across over 72 countries, ensuring localization for each region’s local HCP portals.
Outcome: Improving Customer Engagement and Efficiency with SAP CDC in Pharma
Since deploying the SAP CDC solutions, the client has experienced significant improvements in customer engagement. Key outcomes include:
- Increased Efficiency: Enhanced efficiency in engaging with customers.
- Higher Registration and Login Rates: Notable increase in new user registration rates and existing user login rates.
- Global Data Capture: The ability to capture data globally and provide a comprehensive dashboard, crucial for business planning and strategy.
The success of this example of SAP CDC Pharma migration has enabled our client to maintain their leadership position in the pharmaceutical market by effectively putting People First and ensuring seamless, compliant, and efficient engagement with Health Care Professionals worldwide.
Conclusion: Use of SAP CDC helped to Improved Pharma Customer Interaction and Global Compliance
The implementation of our solution described in this SAP CDC Migration in Pharma Case Study stands as a testament to the power of leveraging advanced technology to enhance customer engagement while maintaining rigorous regulatory compliance. By adopting SAP CDC, our client not only integrated seamlessly with their existing CRM ecosystem but also successfully migrated a substantial user base and deployed the solution across a diverse global landscape.
The outcomes speak volumes: increased efficiency in customer engagement, higher rates of user registration and login, and the ability to capture and utilize global data for strategic business planning. These achievements underscore our client’s commitment to putting People First in their approach, ensuring that Health Care Professionals worldwide receive streamlined and compliant service through their HCP portals.
Moving forward, the success of this project positions our client as a leader in leveraging innovative solutions to meet the evolving needs of the pharmaceutical industry. As technology continues to evolve, our partnership remains dedicated to driving continued growth, efficiency, and compliance in customer relationship management within the pharmaceutical sector.
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