Pharma HCP Portal Case Study

Challenge

Our local team identified a crucial gap in the HCP portal—specifically, the absence of fillable forms that healthcare professionals could easily download and share with their patients. These forms play a pivotal role in patient program enrollments, and the lack of seamless integration was hindering the efficiency of the entire process. The challenge was to enable physicians to effortlessly access and submit forms, minimizing the manual effort required.

Solution

In response to the identified problem, our team devised a comprehensive solution aimed at enhancing the overall user experience for Healthcare Professionals Portal.

Auto-population of Forms: A groundbreaking feature was introduced wherein a form hosted on the HCP portal automatically populates with the physician’s information. This information is derived from Customer Identity Access Management (CIAM) solution, serving as a centralized repository with a unique customer identifier that unifies data across all digital platforms.
Secure Form Submission: To facilitate a seamless and secure submission process, a mechanism was implemented for physicians to send the completed forms directly via email to their patients. The integration of widely recognized e-signature solutions like Docusign ensured the legality and authenticity of the signed documents.
Autosave Functionality: Recognizing the time constraints and interruptions that physicians often face, an autosave feature was incorporated. This ensures that when a physician initiates a digital form, leaves the session, and returns later, the information entered is preserved. This eliminates the need for repetitive data entry, enhancing the overall efficiency of the system.

At the core of these transformative enhancements to the Healthcare Professionals Portal lies the utilization of Adobe Experience Manager (AEM). Leveraging AEM’s robust capabilities, our team seamlessly integrated features such as auto-population of forms, secure form submission, and autosave functionality. AEM serves as the backbone of this solution, providing the agility and flexibility necessary to deliver an unparalleled user experience for healthcare professionals.

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Outcome

The implementation of these solutions has resulted in significant positive outcomes for both healthcare professionals and the patients involved in the enrollment process.

Time Efficiency: Physicians now benefit from a substantial reduction in the time spent manually filling out enrollment forms. The auto-population feature ensures that the most up-to-date information is readily available, eliminating the need for repetitive data entry.
Enhanced User Experience: The streamlined process of form completion and submission contributes to an overall superior experience for healthcare professionals. The auto-population and autosave features collectively create a user-friendly environment that aligns with the dynamic nature of medical practices.
Patient Enrollment Ease: The ripple effect of these improvements extends to patients, as the smoother and quicker enrollment process enhances their experience. Healthcare professionals can now focus more on patient care rather than administrative tasks, ultimately improving the quality of patient care.

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Use Case

To illustrate the practical application of the developed HCP Engagement Platform, consider the scenario of a physician enrolling a new patient in a specialized program. The physician, after initial registration in Customer Identity Access Management (CIAM) solution, accesses the HCP portal to download a pre-filled enrollment form. The form is auto populated with the physician’s information, eliminating the need for manual data entry. The physician securely sends the form to the patient via email, and the patient uses a secure e-signature platform like Docusign to complete the enrollment process. The autosave feature ensures that the physician can resume the form at their convenience if the session is interrupted.

Conclusion

The development of the HCP portal, incorporating auto-populating fillable forms and streamlined signature processes, exemplifies a successful approach to addressing operational challenges in the pharmaceutical industry. In this Pharma HCP Portal Development Case Study, by prioritizing user experience, efficiency, and security, the company has not only improved the day-to-day processes for healthcare professionals but has also positioned itself as an industry leader in HCP engagement technology. This HCP Portal for Pharma Case Study serves as a testament to the transformative power of innovative solutions in the ever-evolving landscape of healthcare and pharmaceuticals.

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