Challenges
Our client is a global pharmaceutical company delivering services and products to most of the countries globally. Due to the scale of the business, our client had to find a way to provide more and more information to their customers, but also to sales representatives working in a field. At first, there was a number of portals containing information about medicines and special offers. With time, the need for more systems supporting customer interaction covering growing geographical range appeared. That led to very high complexity and a need to integrate multiple systems which each other, which meant high increase in maintenance costs and data management issues.
