Effective Consent Lifecycle Management in Pharma Case Study

Challenge: Overcoming key barriers to implementing consent lifecycle management in the pharmaceutical industry

The implementation of ConsentCX in this Consent Lifecycle Management Case Study faced several key challenges:

Orchestrating diverse types of consents (legal and communication preferences) captured across various products.
Enabling seamless retrieval of consent information by different products upon demand.
Ensuring compliance with legal and regulatory requirements across different rules and legislations.
Addressing inconsistencies in customer experience due to varied consent management practices.
Lack of a centralized repository for consent data, necessitating data aggregation from multiple sources.
Difficulty in integrating new types of consent into the existing ecosystem of Roche due to system limitations and workarounds.
Using multiple applications across different streams for achieving similar goals, leading to operational inefficiencies.

Solution: Strategic implementation of lifecycle consent management solution in Pharma

To address the challenges outlined, the implementation of this example of Consent Lifecycle Management System entails several strategic components:

Centralized Consent Repository: ConsentCX serves as a centralized repository for storing all types of consent data, including legal agreements and communication preferences. This eliminates the need for disparate systems and ensures a unified view of consent across all products and services within the organization.
Standardization and Orchestration: ConsentCX orchestrates the management of diverse consent types captured by different products. It provides a standardized approach to capturing, storing, and retrieving consent information, thereby reducing complexity and ensuring consistency in compliance with various legal and regulatory requirements.
Compliance and Audit Trail: By acting as a Master of Consent, ConsentCX guarantees a reliable audit trail for all consent transactions. It ensures that all consent-related activities are logged and retained for the mandated period of 7 years, even if the associated account records are deleted. This capability is crucial for meeting audit and regulatory compliance obligations.
Integration Capabilities: Solution described in this Lifecycle Consent Management Case Study enables seamless integration with existing systems and applications within the Roche ecosystem. It addresses the challenge of adding new types of consent by providing a flexible framework that can accommodate evolving regulatory requirements and business needs without requiring extensive workarounds.
User Experience Enhancement: By centralizing consent management, ConsentCX enhances the overall user experience. It provides a consistent interface for customers to manage their consent preferences and ensures transparency in how their data is handled across different products and services.
Operational Efficiency: Consolidating consent management through ConsentCX streamlines operational processes. It reduces administrative overhead associated with managing multiple consent databases and applications, leading to improved efficiency and resource optimization.

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Outcome: Successful Outcomes of Implementing Consent Lifecycle Management System in Pharma

The implementation described in this Consent Lifecycle Management System Case Study yielded the following outcomes:

Centralized Consent Management: Establishing a single source of truth for all consent-related activities.
Enhanced Compliance: Ensuring adherence to legal and regulatory requirements across various jurisdictions.
Improved Customer Experience: Standardizing consent management practices to provide a consistent experience for customers.
Operational Efficiency: Streamlining processes by eliminating the need for multiple applications and disparate systems.

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Conclusion: Improving Compliance and Efficiency through Comprehensive LCM in Pharma

Implementing this example of Consent Lifecycle Management not only addresses regulatory compliance but also enhances operational efficiency and improves customer experience by providing a comprehensive and unified approach to consent management. By treating consent as more than a mere checkbox, companies can uphold their obligations to data subjects and efficiently manage consent-related requests and withdrawals. This approach not only mitigates risks associated with non-compliance but also establishes a foundation for trust and transparency in customer relationships.

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