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Case Study in Pharma AEM HCP Portal Case Study Content replication from Scientific Education portal to other HCP Portals

In the fast-paced world of pharmaceuticals, staying ahead of the curve in disseminating critical information to Healthcare Professionals (HCPs) is imperative. One such challenge faced by our client, a leading pharmaceutical company, was the manual process involved in sharing content from their specialized platform to various HCP Portals. This tedious task not only consumed a significant amount of time but also introduced the risk of errors and inconsistencies in the transferred content.

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Challenge

The primary issues revolved around the manual copying of content from their specialized platform to individual HCP Portals maintained by different affiliates. Platform, designed as a One-Stop Shop for Scientific Education for HCPs, houses valuable information about the latest developments presented at medical congresses. Affiliates were burdened with the time-consuming and labor-intensive task of copying files manually, leading to inefficiencies and potential errors in content transfer.

Wondering how we tackled this challenge? Dive deeper into our Integration HCP Portal for Pharma Case Study, showcasing the transformative impact of intelligent integration solutions in the healthcare industry.

Solution

To address these challenges, our team proposed and implemented a robust solution – the HCP Portal Integration. The key objective was to automate the content transfer process, reducing manual efforts and ensuring seamless integration between platform and individual HCP Portals.

Our approach involved the development of a platform-to-platform integration, allowing for the automatic replication of content between platform and the targeted HCP Portals. The HCP Platform to Platform Integration facilitated the seamless transfer of data and assets.

Key Features and Functionalities:

  • API Accessibility: The integration enabled seamless access to content and assets from platform through APIs, eliminating the need for manual intervention in the copying process.
  • Automated Replication: With the integration in place, users gained the ability to replicate information effortlessly. Teasers and pages from the platform could now be automatically copied to their respective HCP Portals.
  • Configurable Components: Authors were empowered with the flexibility to configure components on their HCP Portal sites. This allowed them to showcase all event teasers available on platform, enhancing the visibility of critical information.
  • User-Friendly Interface: Physicians, the primary users of HCP Portals, experienced an improved interface. They could now easily filter event teasers based on various criteria such as keywords, congress, scientific areas, disease areas, date, and region.

All of these remarkable enhancements were made possible thanks to the utilization of Adobe Experience Manager (AEM). AEM played a pivotal role in enabling seamless integration and enhancing user experience across the HCP Portal Integration solution.

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Outcome

The implementation yielded significant positive outcomes for our client:

  • Time and Effort Savings: The automation of content transfer eliminated the need for manual copying, saving considerable time and effort for affiliates.
  • Consistency and Accuracy: The automated process ensured consistency and accuracy in the transferred content, reducing the risk of errors associated with manual replication.
  • Enhanced User Experience: Physicians accessing HCP Portals experienced a streamlined and user-friendly interface, allowing them to efficiently filter and access relevant information.
  • Improved Engagement: The integrated platform facilitated improved engagement with HCPs, providing them with quick access to the latest developments presented at medical congresses.

Use Case

Consider a scenario where a pharmaceutical affiliate is preparing for an upcoming medical congress. With integration in place, the affiliate can effortlessly replicate teasers and pages from platform to their HCP Portal, ensuring that physicians have access to the latest scientific information relevant to the congress. This use case exemplifies the efficiency and effectiveness of the integrated solution.

Conclusion

In this Pharma HCP Integration Portal Case Study, we successfully addressed the challenges posed by manual content copying from platform to individual HCP Portals. By automating the replication process, our client achieved improved efficiency, accuracy, and user satisfaction. The Healthcare Professionals Portal Integration not only resulted in significant time and resource savings but also fostered improved engagement with Healthcare Professionals.

In conclusion, the Pharma HCP Portal Integration Case Study highlights the transformative impact of the integration on streamlining content transfer processes in the pharmaceutical industry, setting a precedent for efficient and intelligent integration solutions in healthcare.

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Monika Radomska

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