How to Create an App – A Complete Step-by-Step Guide

Table of contents
    How to Create an App – A Complete Step-by-Step Guide

    Did you know that over 100,000 new mobile apps are launched on the market every year? This rapidly expanding industry presents vast opportunities for both entrepreneurs and technology enthusiasts. Whether you’re dreaming of launching a pioneering start-up or aiming to streamline internal processes within your organisation – developing your own app could be the key to success. In this comprehensive guide, I’ll take you through the entire app creation process, from concept to launch. I’ll also share examples of low-code business applications.

    1. Introduction to App Development

    1.1 Definition and Importance of Mobile Apps in Today’s World

    A mobile app is software designed to operate on portable devices such as smartphones or tablets. It is not merely a tech tool – it serves as a digital hub in users’ daily lives. Nowadays, apps are an essential part of our routines – from checking the weather in the morning to making mobile payments and tracking physical activity.

    The importance of mobile apps continues to grow. According to recent studies, the average smartphone user interacts with approximately 10 apps daily, spending over 4 hours using them. This statistic underscores the immense potential mobile apps offer for business, education, and entertainment.

    In the era of digital transformation, the ability to create mobile apps has become one of the most sought-after skills in the job market. Companies are looking for professionals who can turn ideas into practical mobile solutions tailored to user needs and aligned with current technological trends.

    1.2 Benefits of Creating Your Own App

    Having a dedicated mobile app provides a range of tangible benefits to any business. Most importantly, it helps establish a stronger connection with customers by maintaining a constant presence “in their pocket”. This closeness translates into increased customer loyalty, as users are more likely to return to businesses offering convenient mobile solutions.

    A well-designed app considerably enhances the user experience by providing an intuitive interface, fast performance, and personalisation – features that are often lacking in traditional websites. This improved convenience directly influences customer satisfaction.

    From a business standpoint, mobile apps unlock new sales channels that operate 24/7 and are not constrained by geography. Moreover, by automating processes such as booking systems or online payments, companies can optimise operations and reduce operational costs.

    Brand image is also a critical factor – having your own app reinforces your reputation as a modern, customer-centric business, giving you an advantage over competitors who have yet to adopt digital transformation.

    1.3 Key Steps and Phases in App Development

    The app development process, while seemingly complex, can be broken down into a series of logical stages. The first step is always thorough planning – defining the app’s purpose, target audience, and core features. This lays the foundation for the success of the entire project.

    The next phase involves designing the user interface (UI) and user experience (UX). At this point, wireframes and prototypes are created to visualise how the app will appear and function. Good design requires an understanding of user needs and awareness of current design trends.

    The actual development, or coding phase, is when the concept begins to take shape. Depending on the technology chosen, developers create the front-end (what users see) and the back-end (the app’s technical infrastructure). Today, there are also “low-code” tools that allow apps to be built without programming expertise.

    Before launch, a rigorous testing phase is vital to ensure the app’s functionality, performance, and security. Once any necessary improvements have been made, the app can be submitted to app stores, marking the beginning of its lifecycle with users.

    In the following chapters, we’ll delve into each of these stages in detail, providing practical guidance on how to create an app that stands out in a competitive market.

    2. Planning and Research

    The planning and research stage is a fundamental step in the app development process. Before writing a single line of code or designing the first screen, you need to fully understand what you want to create and for whom. Proper preparation can save time, money, and frustration in the later stages of the project.

    2.1 Defining the App’s Purpose and Target Audience

    The first step in the app development process is to clearly define its purpose. Ask yourself: what problem is your app going to solve? Is it intended for entertainment, education, increasing productivity, or supporting business processes? A clearly defined goal will serve as a compass to guide you through every stage of design and development.

    Equally important is understanding who will use your app. Effectively identifying your target audience requires a multidimensional approach. Demographic segmentation should include age, gender, location, and income level. However, don’t stop there – also explore psychographic aspects (lifestyle, values, interests) and behavioural ones (shopping habits, tech preferences).

    A valuable tool in this process is creating user personas – fictional profiles representing typical users of your app. Based on gathered data, you can create 2–3 personas to help you better understand the needs and motivations of your future users. For example, if you’re creating a fitness app, one persona might represent a 35-year-old working mother looking for quick home workouts.

    2.2 Competitor Analysis and Identifying Unique Features

    Another key step in the app development process is conducting an in-depth competitor analysis. Download and test apps similar to the one you plan to create. Pay attention to their features, interface, business model, and user reviews. This analysis will not only help you avoid repeating your competitors’ mistakes but also identify market gaps.

    Focus on identifying each competitor’s strengths and weaknesses. Which features do users appreciate, and what do they complain about? Which user interface elements work well, and which need improvement? You can gather this information from app store reviews, discussion forums, or social media.

    Based on the collected data, define your app’s unique features – what will make it stand out from the competition. It might be an innovative feature, better design, faster performance, or a more intuitive interface. Remember, creating an app is not just about copying existing solutions, but about delivering added value to users.

    2.3 Creating a Detailed Plan and Specification

    With a clearly defined purpose, an understanding of your target audience, and knowledge of the market, you can move on to creating a detailed project plan. A solid plan should include a list of all app features, divided into essential ones (for the initial version) and additional ones (for future updates).

    The technical specification should include detailed information about the app’s architecture, system requirements, databases, and APIs the app will integrate with. It’s also important to define the technologies that will be used during development – programming languages, frameworks, or platforms.

    Another crucial element of the plan is a work schedule with clearly defined milestones. A realistic timeline should account not only for development but also for design, testing, and refinements. Experienced app developers recommend adding at least a 20% time buffer for unforeseen challenges, which almost always arise during the project.

    Lastly, but no less importantly, you need to define your budget. App development costs can vary significantly depending on complexity, chosen technologies, and the development model (in-house team, outsourcing, or low-code tools). Accurate budget estimation helps avoid unpleasant financial surprises during the project.

    A detailed plan and specification serve as a roadmap for the entire app development process. Carefully prepared documentation significantly increases the chances of project success while minimising the risk of costly changes later on.

    How to Create an App – A Complete Step-by-Step Guide

    3. Technologies and Tools

    Choosing the right technologies and tools is one of the key factors determining the success of your app. In today’s fast-evolving tech landscape, these decisions can significantly impact development speed, maintenance costs, and the future scalability of your solution.

    3.1 Choosing a Platform: iOS, Android, or Both?

    One of the first technological decisions every app creator faces is choosing the target platform. Each option has its pros and cons, which should be carefully considered in the context of your project and target audience.

    Android dominates globally in terms of user numbers, offering access to a wide and diverse market. Developing for Android is often preferred by companies aiming to reach a broad audience, especially in developing countries. The Android system allows greater freedom in app distribution, and publishing fees on Google Play are one-off and lower than those for the App Store.

    On the other hand, iOS users statistically show higher engagement and are more likely to make in-app purchases. If your business model relies on app-generated revenue, Apple’s platform may prove more profitable. Moreover, iOS app development is often regarded as simpler due to less device fragmentation.

    The most popular solution today is building apps using cross-platform technologies such as React Native or Flutter. These frameworks allow you to write a single codebase that runs on both iOS and Android, significantly reducing development time and costs. For less complex apps, this approach can provide an ideal balance between reach and budget.

    If you’re wondering how to build an Android app from scratch, you have several paths to consider. You can use the native Android Studio environment with Kotlin or Java, opt for the aforementioned cross-platform frameworks, or explore low-code tools, which we’ll cover in the next section.

    3.2 Building with Low-Code in Power Apps

    The low-code revolution is democratising app development, enabling individuals without programming knowledge to build functional solutions. Microsoft Power Apps stands out as a leader in this category, offering the ability to create advanced business applications without writing code.

    Power Apps is particularly notable for its integration with the Microsoft 365 ecosystem and various data sources. Using an intuitive drag-and-drop interface, you can build apps that connect to SharePoint, Teams, Dynamics 365, or external systems via APIs. This seamless integration makes Power Apps an ideal choice for companies already using Microsoft tools.

    Recent trends in Power Apps development include the increasing use of artificial intelligence. AI Builder makes it easy to implement features such as text recognition, natural language processing, and image analysis. As a result, even users without machine learning knowledge can create apps that analyse documents or automate processes using AI.

    Collaboration is another area where Power Apps excels. Co-authoring features allow multiple users to work on the same project simultaneously. This is especially valuable in today’s hybrid working environments, where teams are often geographically distributed.

    Although app-building tools like Power Apps have limitations compared to traditional coding (e.g., reduced flexibility in creating custom interfaces or advanced features), they provide an excellent solution for companies seeking fast business app deployment without involving a full development team.

    3.3 Backend and Databases: What to Choose?

    Choosing the right backend and database is crucial for the performance, scalability, and security of your app. Whether you’re building your app from scratch or using low-code tools, you need to make informed decisions about your technical infrastructure.

    For simpler apps, consider ready-to-use Backend as a Service (BaaS) solutions such as Google’s Firebase or AWS Amplify. These platforms provide complete backend infrastructure, including databases, user authentication, hosting, and many other features. Using BaaS significantly accelerates development by removing the need to build and maintain your own server infrastructure.

    However, if your app has specific requirements or you’re planning for substantial scalability, it may be worth opting for a traditional backend development approach. Popular backend frameworks include Node.js with Express (for JavaScript), Django or Flask (for Python), and Spring Boot (for Java). Each has its strengths and suits different use cases.

    When it comes to databases, the decision should be based on the nature of your data and expected usage patterns. Relational databases (such as PostgreSQL or MySQL) are excellent for apps that handle complex data relationships. In contrast, NoSQL databases (like MongoDB or Firebase Firestore) offer greater schema flexibility and often better horizontal scalability.

    For apps requiring real-time data processing, consider solutions such as Firebase Realtime Database or MongoDB Realm, which provide instant data synchronisation across devices.

    Those interested in how to make an Android app should remember that the backend choice is independent of the mobile platform. The same server infrastructure can support both Android and iOS apps. When using tools like Power Apps, the backend and data storage are often integrated into the platform, which further simplifies the development process.

    Regardless of the technologies chosen, it’s crucial to plan the architecture with future growth in mind. A well-designed backend should be modular and scalable to evolve alongside your app and growing user base.

    How to Create an App – A Complete Step by Step Guide

    4. Design and Development

    The design and development stage is when your app begins to take tangible form. This is the point where abstract ideas are transformed into real solutions, interfaces, and user experiences. In mobile app development, it’s essential to combine aesthetics with functionality and to understand users’ needs and expectations.

    4.1 UX/UI Design Principles for Mobile Apps

    Excellent user experience (UX) and intuitive user interface (UI) are the foundations of any successful mobile app. In 2024, industry experts highlight several key principles that are worth implementing during the design process.

    Simplicity and minimalism are now top design priorities. In a world overloaded with information, users value apps that offer a clean, structured interface free from unnecessary elements. Rather than adding more features, it’s better to refine the most important ones. Designers often reference the Pareto principle: 80% of users typically use only 20% of an app’s features.

    Personalised user experience has become a standard in mobile app development. The ability to customise the interface, content, or preferences greatly increases user engagement. A simple example is implementing dark/light mode, but more advanced solutions include content personalisation based on user behaviour or location.

    Responsiveness and speed are aspects that cannot be overlooked. Studies show that 53% of users leave a mobile site if it takes longer than 3 seconds to load. For mobile apps, expectations are even higher. Performance optimisation, minimising loading time, and smooth animations significantly enhance the overall user experience.

    Intuitive navigation is the cornerstone of good UX. Users should never wonder how to move through an app. Natural gestures, logical element placement, and a consistent navigation system make apps much easier to use. Designers often follow the “thumb zone” rule — the most important elements should be within reach of the thumb when holding the phone with one hand.

    Accessibility is gaining increasing importance. Designing apps that are accessible to people with various disabilities not only broadens your potential user base but also reflects an inclusive approach. Proper colour contrast, legible fonts, and screen reader compatibility are essential elements of accessible design.

    4.2 Creating Prototypes and Wireframes

    Prototyping is a critical stage in app development that allows you to visualise your concept before actual coding begins. In modern design approaches, prototypes have evolved from static wireframes to interactive models that simulate real user experiences.

    The prototyping process usually begins with sketches or wireframes — simplified diagrams showing the layout of screen elements. This is the fastest way to test layout concepts without spending too much time on details. Tools like Balsamiq or Sketch are well-suited for this phase.

    The next step is to create higher-fidelity mock-ups that include colours, typography, and other visual elements. At this stage, designers may use tools such as Adobe XD, Figma, or InVision to produce realistic representations of the final product.

    Interactive prototypes represent the most advanced form of visualisation, allowing simulation of interactions and transitions between screens. This approach enables usability testing even before actual development begins. In mobile app creation, this step is invaluable as it helps identify potential usability issues early on.

    A valuable practice is involving future users in prototype testing. Observing how they interact with the app and collecting their feedback provides crucial insights that can improve the design. Many UX experts recommend testing with just 5–7 users, which can help uncover around 85% of usability issues.

    4.3 Iterative Development: From Minimum Viable Product (MVP) to Full Release

    The iterative approach to app development has significantly changed how projects are built and launched. Instead of aiming for a perfect product from the start, modern development focuses on the concept of a Minimum Viable Product (MVP) — the simplest version of an app that solves the user’s core problem.

    Creating an MVP requires thorough market research and understanding user needs. Knowing what constitutes the “minimum” for your target audience is key to defining the scope of the first version. The focus should be on features that directly address the main problem, temporarily setting aside extras.

    Functionality prioritisation plays a key role in MVP development. The MoSCoW method (Must have, Should have, Could have, Won’t have) can help categorise features by importance. The initial version should only include “Must have” features.

    After launching the MVP, the process of iterative improvement begins, driven by user feedback and behavioural data. Analytics tools like Google Analytics or Firebase provide valuable insights into user activity, while direct feedback reveals user needs and pain points.

    Each new iteration should focus on solving specific problems or adding value based on collected data. This cycle involves planning, designing, implementing, testing, and collecting feedback — then starting over with a better understanding of the users.

    The iterative approach to mobile app development brings numerous benefits: it reduces the risk of failure, speeds up time to market, enables better alignment with real user needs, and allows for efficient management of budget and resources. According to research, products developed iteratively are 60% more likely to succeed in the market compared to those built using traditional waterfall models.

    TTMS recommends this iterative approach to its clients, combined with the Agile methodology, which enables flexible responses to changing requirements and rapid delivery of valuable features. With UX/UI specialists and experienced developers, the app development process becomes structured and focused on real business needs and user expectations.

    How to Create an App – A Complete Step-by-Step Guide

    5. Testing and Deployment

    Testing and deployment are the final, yet critical, stages in the mobile app development process. Even the most innovative idea and beautiful design won’t guarantee success if the app is unstable, full of bugs, or difficult to use. A professional approach to testing and a well-thought-out deployment strategy can determine whether your project succeeds.

    5.1 Testing Process: Functionality, Usability, Security

    Comprehensive testing of a mobile app should cover several key areas to ensure the final product is high-quality and meets user expectations.

    Functional testing checks whether all components of the app work as intended. This includes verifying all features, workflows, and usage scenarios. In mobile development, it’s especially important to test features unique to mobile devices, such as gesture handling, screen orientation, or offline functionality. Experts recommend creating detailed test cases that represent realistic use scenarios.

    Usability testing focuses on the user experience. The goal is to ensure the app is intuitive and pleasant to use. The most effective usability tests involve real users performing specific tasks without prior instructions. Observing their interactions and gathering feedback provides valuable insight into potential UX/UI issues. Studies show that testing with 5–8 users can reveal around 85% of usability problems.

    App security is gaining importance in light of growing cyber threats. Security testing should include verification of authentication and authorisation mechanisms, protection of locally stored and transmitted data, and resistance to common attacks. When developing Android apps, special attention should be paid to preventing SQL Injection and Cross-Site Scripting attacks, which are common on this platform.

    In addition to the above, comprehensive testing should also include:

    • Compatibility testing across different devices, screen sizes, and OS versions
    • Performance testing for speed, battery usage, and memory consumption
    • Localisation testing to verify translation accuracy and cultural adaptations
    • Accessibility testing to ensure the app is usable by people with disabilities

    The testing strategy should evolve along with the app. For new projects, it’s best to start with manual exploratory testing, which helps quickly identify major issues. As the app matures and the codebase grows, automated test coverage should be systematically expanded.

    5.2 Deploying to Distribution Platforms: App Store and Google Play

    Deploying the app to distribution platforms is the final step before its official launch. This process differs significantly between the App Store and Google Play, which is especially important for companies developing apps for both Android and iOS.

    5.2.1 App Store (iOS)

    Publishing an app on the App Store requires meeting Apple’s strict requirements. The process starts with creating an Apple Developer Account, which involves an annual fee of $100. This is significantly more than the one-time $25 fee required by Google Play.

    Preparing an app for submission includes configuration in Xcode, building, and testing on multiple iOS devices. All apps must be built using the latest version of Xcode and be compatible with current iOS versions. Developers then submit the app build along with all required marketing assets via the App Store Connect platform.

    The most notable part of the App Store publishing process is Apple’s detailed review. Every app is thoroughly evaluated for compliance with content, functionality, security, and performance guidelines. This process can take several days to several weeks, and the app may be rejected for violating any of the numerous rules.

    5.2.2 Google Play (Android)

    Google Play takes a more flexible approach to app publishing compared to Apple. The process begins with creating a Google Developer Account, which requires a one-time $25 fee.

    Developing an Android app involves generating an APK file or, preferably, an Android App Bundle (AAB), which optimises the install size for different devices and enhances the user experience.

    The Google Play Developer Console allows developers to configure the app’s page, upload images, set pricing (if the app is paid), and define geographic availability. Unlike Apple, Google uses a partially automated review process, which usually takes a few hours to a few days.

    Since 2022, Google has introduced additional requirements for new developer accounts, including conducting at least 20 closed tests with active testers over a 14-day period before releasing a production version.

    Regardless of the platform, the key success factors in the deployment process include:

    • Familiarising yourself with the latest platform guidelines and requirements
    • Preparing high-quality marketing assets (icons, screenshots, descriptions)
    • Setting a proper privacy policy compliant with GDPR and other regulations
    • Configuring analytics to track app performance after launch

    5.3 Automated Testing Tools for Mobile Apps

    Test automation has become an essential element in mobile app development, enabling faster bug detection and reducing time-to-market. In 2024, many advanced tools are available to streamline this process.

    Appium is one of the most popular open-source solutions for mobile testing. Its greatest strength is versatility — it supports testing of Android and iOS apps, including native, hybrid, and web apps. Appium uses the WebDriver protocol, allowing tests to be written in various programming languages such as Java, Python, or Ruby. This flexibility makes Appium a favourite among teams working on cross-platform apps.

    For companies focused on Android app development, Espresso is an excellent choice. Developed by Google and tightly integrated with Android Studio, Espresso offers exceptional test stability through automatic synchronisation with the app’s main thread. Tests written in Espresso are usually concise and intuitive, making them easier to maintain and expand.

    XCUITest is Apple’s native testing framework for iOS apps and is part of the Xcode environment. It provides seamless integration within the Apple ecosystem, which is especially valuable for teams developing iOS-only apps. XCUITest supports both unit and UI tests, ensuring comprehensive test coverage.

    In recent years, Detox has gained popularity as an end-to-end testing framework, particularly useful for apps built with React Native. Detox stands out by eliminating flakiness in tests through synchronisation with the app’s asynchronous operations — a significant advantage since unstable tests are one of the biggest challenges in automation.

    For teams seeking a commercial solution with an intuitive interface, TestComplete offers comprehensive testing capabilities for mobile, desktop, and web applications. It supports test recording and playback, which is especially helpful for less technical team members.

    Choosing the right test automation tool depends on several factors:

    • The technology used to build the app (native, hybrid, React Native)
    • The target platforms (iOS, Android, or both)
    • The team’s experience with automated testing
    • Integration with existing workflows (e.g., CI/CD)
    • The project’s budget

    Regardless of the chosen tool, test automation should be implemented gradually, starting with the most critical and repetitive test cases. It’s also important to remember that automation doesn’t fully replace manual testing — it complements it.

    TTMS recommends a balanced testing approach, combining automation with exploratory testing by experienced testers. This ensures both efficiency and accuracy, leading to a higher quality final product.

    6. Creating a Professional App Without Coding Knowledge With TTMS

    In the era of digital transformation, more and more companies are looking for ways to develop mobile applications quickly and efficiently—without hiring development teams or investing in lengthy software projects. The answer lies in low-code solutions, which TTMS successfully implements for its clients—empowering organisations of all sizes to deliver innovative digital projects.

    6.1 The Low-Code Revolution in Business App Development

    Low-code platforms are transforming the way we approach software development. Traditional app development requires specialised programming skills, often creating barriers to innovation in companies without dedicated IT teams. TTMS specialises in using low-code platforms such as Microsoft Power Apps, enabling the creation of advanced applications without writing a single line of code—using intuitive visual interfaces.

    A tool like Power Apps supports drag-and-drop development, significantly reducing the time required to build a functional product. What once took months of development can now be achieved in weeks—or even days. For entrepreneurs and small businesses, this enables faster responses to market needs and new opportunities.

    6.2 How to Build an App With TTMS Without Coding Skills?

    The process of building an app without coding skills with TTMS begins with a deep understanding of the client’s business needs. TTMS experts conduct discovery workshops to identify key functionalities, define target users, and map out critical workflows.

    Based on the gathered information, the TTMS team creates a prototype using Microsoft Power Apps or another appropriate low-code tool. This prototype is presented for initial feedback and iterations. The iterative method allows for rapid adaptation to changing requirements.

    Importantly, the low-code platforms used by TTMS support more than just simple applications. Today’s platforms enable the creation of complex business solutions integrated with various systems and databases. For example, a leave management app or a document approval process. Power Apps supports integration with over 275 data sources—from Microsoft 365 and Dynamics 365 to SAP and Salesforce.

    6.3 Benefits of Using Low-Code Solutions With TTMS

    Developing applications in a low-code model with TTMS offers several advantages for businesses:

    1. Significant reduction in development time and cost – Compared to traditional development, low-code can be up to 10 times faster and significantly cheaper. This opens up digital opportunities for SMEs that were previously out of reach.
    2. Ease of customisation – Apps can be quickly updated to reflect changing business needs or user feedback. This flexibility is crucial in today’s fast-paced world.
    3. Democratisation of innovation – Non-technical users can contribute to app development, resulting in solutions that are more aligned with real operational needs.
    4. Faster time-to-market – Speed can determine a product’s success. Low-code development significantly accelerates this process.
    5. Sustainable digital development – TTMS not only builds the app but also trains clients to maintain and develop it over time—building internal competence and long-term value.

    6.4 Success Stories With TTMS Low-Code Solutions

    TTMS has delivered many successful low-code implementations. One case involved an onboarding app for a large financial company. Built with Microsoft Power Apps, the solution integrated with HR systems and streamlined the onboarding process—reducing paperwork and saving time.

    Another case involved a manufacturing firm that needed to digitalise inventory management. TTMS delivered a mobile app to replace paper forms, automate stocktaking, and improve reporting—without a single line of code.

    A particularly impactful project was for Oerlikon, who needed a better time tracking system. TTMS built a Power Apps-based application enabling time entry from any device, automating approval workflows, and integrating with Power BI. Full details are available in the Power Apps case study for Oerlikon.

    6.5 Sample Low-Code Business Applications

    6.5.1 PulseCheck – Organisational Pulse in 30 Seconds

    An app for quick engagement and wellbeing surveys. Available on desktop and mobile. The one-click feedback feature helps companies monitor morale before issues escalate.

    Features:

    • Runs in Power Apps and web browser—no installation
    • Daily/weekly micro-surveys (1–3 questions like “How are you feeling today?”)
    • Email notifications with direct form access
    • Anonymous responses with optional comments
    • Dashboard for HR/leaders with trend visualisations
    • Automated alerts via Power Automate when morale dips

    Benefits:

    • Real-time insight into team wellbeing
    • Early warning for burnout and disengagement
    • More effective than quarterly surveys
    • Promotes a culture of care and feedback

    For: remote/hybrid teams, HR, startups, project managers

    6.5.2 SmartShelf – Digital Shelf Assistant

    A simple inventory app for companies without full WMS systems. Supports real-time stock checks and restocking—fast, mobile, and paper-free.

    Features:

    • QR and barcode scanning
    • Low/out-of-stock reporting
    • Refill alerts and scheduling
    • Email notifications for procurement/logistics
    • Dashboards and export to Excel or Power BI
    • Integrates with SharePoint or Dataverse

    Works on staff phones and desktop browsers.

    For: SMEs, warehouses, workshops, production

    6.5.3 Client Whisper – Micro CRM With Relationship Intelligence

    A lightweight app for relationship tracking. Not a full CRM, but ideal for logging soft signals—concerns, moods, hidden needs.

    Features:

    • Quick notes after meetings or calls
    • Emoji-based emotion scale + comments
    • Follow-up reminders
    • Integrates with Outlook and Teams
    • Client emotion dashboard with alerts

    Benefits:

    • Soft signals become a competitive edge
    • Improves customer insight
    • Helps new team members get up to speed faster

    For: B2B sales, account managers, customer success

    6.5.4 SkillsBank – Hidden Skills Directory

    An internal tool to surface skills not listed in job roles. Helps organisations build agile teams and staff projects more effectively.

    Features:

    • User-created skill profiles (design, video, languages, Excel etc.)
    • Search by skill tags
    • Request help function
    • Engagement tracking and recognition badges

    Use cases:

    • Better resource allocation
    • Backups for absences
    • Encourages internal collaboration

    For: HR, project leads, knowledge-based teams

    6.5.5 ProductFlow – Collaborative Product Content & Visual Management

    A workflow app for marketing and e-commerce teams managing product content. Replaces spreadsheets and email threads with an organised system.

    Modules:

    • Product Card: editing, version history
    • Graphics Panel: visual uploads and comments
    • Approval workflows with notifications
    • SEO idea board with status tracking
    • User dashboard with activity overview

    Integrations: SharePoint, Power Automate, Power BI, Teams, Outlook Available in browser (full features) and mobile (approvals, comments).

    For: e-commerce teams, marketing departments, product owners

    6.5.6 SEOdeck – Central Hub for SEO Projects and Link Management

    An all-in-one SEO management app in Power Apps. Helps teams manage keywords, backlinks, and publishing plans with full transparency.

    Features:

    • Manage SEO projects and domains
    • Keyword tracking with history
    • Link database with tags, statuses, and notes
    • Change approvals and activity logs
    • Dashboards and exports to Excel/Power BI
    • Publishing schedules and SEO task boards
    • User roles and permissions

    Availability: Power Apps + SharePoint/Dataverse Integrates with Power Automate and Teams For: SEO experts, agencies, content teams, managers

    How to Create an App – A Complete Step-by-Step Guide

    7. TTMS as a Partner in Digital Transformation

    TTMS sees itself not merely as a low-code solution provider but as a strategic partner in the digital transformation of businesses. TTMS’s approach combines the technological capabilities of low-code platforms with a deep understanding of business processes and user needs.

    Working with TTMS in app development goes beyond technical implementation—it includes strategic consulting, design thinking workshops, end-user training, and post-launch support. This holistic methodology ensures that low-code solutions are not only technically sound but also perfectly aligned with the client’s business goals.

    As business applications become increasingly common and essential in daily operations, the low-code approach promoted by TTMS offers a democratic alternative to traditional development. It enables companies of all sizes to take part in the digital revolution without needing large IT teams or significant technology budgets.

    Building applications with TTMS is not just a technical process—it’s a true transformation in how digital solutions are perceived within the organisation. The mindset shifts from “can we afford this?” to “how fast can we launch it?” This shift in perspective is a key factor in succeeding in today’s technology-driven economy.

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