Case Study: Themed Web Templates for a Global Pharma Company
A major client in the pharmaceutical sector had rapidly expanded its web presence through a series of independent projects, each with custom design and implementation approaches. While this allowed for initial flexibility and tailored experiences, it soon became clear that maintaining and updating these disparate sites was costly and inefficient. Delivering changes across the portfolio in a timely manner became a significant challenge.
Challenge: Creating Unified Web Templates Without Losing Local Design Value
In this Pharma Design System Case Study, our design team was entrusted with a critical mission: consolidate the look and feel of the custom websites into a cohesive set of themed templates. The goal was twofold — preserve the distinct and valuable elements of each original site, while creating a unified, modern design language that could serve as a global standard. The solution needed to be visually appealing, easy to scale, and cost-effective to implement.
Solution: Themed Templates and a Design System to Standardize Web Delivery
To meet the challenge, our designers embarked on a user-centered design process. They conducted interviews with product owners to capture what was working well, reviewed market trends and performance analytics, and performed an in-depth analysis of the existing digital portfolio. From this research, a comprehensive custom design system was crafted — one that was grounded in the familiarity of the old designs but elevated to meet new brand and usability standards. Collaboration with our technical teams ensured all designs were technically feasible and implementation-ready.
Outcome: Consistent Visual Language and Faster Rollouts Across All Websites
The result of this Pharma System Design Case Study was a suite of visually consistent, high-performing page templates that met the client’s business and technical expectations. The new design system struck the right balance between global standardization and product-specific flexibility, significantly reducing long-term maintenance costs while enabling faster rollouts of updates and new content across the entire web ecosystem.
Conclusion: What This Case Study Reveals About Scalable Design Standardization
This project highlights how a thoughtful design strategy — backed by research, stakeholder collaboration, and technical insight — can transform a fragmented digital presence into a scalable and sustainable solution. Our design and technical teams delivered a unified web framework that empowers the client to grow their digital portfolio efficiently, without compromising on user experience or brand identity.
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