Case Study about Adobe Analytics Integration with AEM

Background: Need of aggregated statistics from Adobe Analytics on AEM Sites

In this Adobe Analytics Integration with AEM Case Study, a global pharmaceutical company started a project to use Adobe Experience Manager (AEM) as its main digital platform for healthcare professionals. The goal was to make this platform available worldwide to save on licensing costs and allow for easy customization to meet local needs. Local teams needed powerful tools to track how customers interacted with the platform and to see how well digital campaigns were working. At the same time, the global team needed to analyze overall statistics and measure return on investment (ROI). The company also had a global Data Lake, so data from the web analytics had to be included there for further analysis and combined with other data sources.

Challenge: Navigating GDPR Compliance in AEM and Adobe Analytics Integration

The main challenge in this AEM Adobe Analytics Integration Case Study was to collect data while following regulations like GDPR. We needed to create one web analytics system that could be used in local AEM portals but also be flexible enough to handle local needs, such as tracking custom forms and page events.

Solution: Improving digital ecosystems through strategic data integration in AEM and Adobe Analytics

In this AEM Integration with Adobe Analytics Case Study, we started by holding workshops with global and local digital teams to agree on a shared vision and purpose for the web analytics solution. During these workshops, we gathered and refined the necessary requirements, which helped us build a detailed data model. From this, we created a clear document that explained the technical setup, focusing on:

Data model attributes
Related events
Needed Adobe Launch configuration
Required AEM development

This document was the foundation for collaboration between business analysts, AEM developers, testers, and analytics experts. We also set up a system in Adobe Analytics to send click data to the Data Lake hosted on AWS S3.

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Outcome: Using AEM and Adobe Analytics to improve the performance of local and global digital teams

The solution we implemented gave local digital teams a powerful web analytics platform. This allowed them to access ready-made reports to track how customers interacted with the site and improve the user experience. The campaign tracking features helped allocate campaign costs more effectively based on local trends. The global digital team now had a tool to quickly spot the best-performing portals and share insights with less experienced teams.

Additionally, to address the challenges mentioned in this Adobe Analytics in AEM Case Study, we held workshops to train digital teams on using the Adobe Analytics portal. This training enabled them to perform quick analyses and create their own custom reports.

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Conclusion: Successful integration of AEM and Adobe Analytics

In conclusion, collecting and using data properly is key to building a successful digital system. It helps us understand customer behavior and expectations, which in turn makes it easier to make good decisions and keep customers engaged. Creating a unified yet flexible solution can save money and cut down on work. By integrating with a Data Lake, teams can combine web data with financial, CRM, and other sources to get a complete picture of their operations.

Was this Adobe Analytics AEM Integration Case Study helpful? You can learn more about AEM Analytics by reading this article: What Is Adobe AEM Used For?

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