Challenges
CEZ and Cryogas are two large companies selling electric energy and gas supplies in Central- Eastern Europe. Both companies have been present in the region for over 10 years, growing its structures at high pace without any digital strategy. At some point, using basic tools like Excel and Basic Databases was not enough to support extremely crucial business functions like sales forecasting, usage forecasting and understanding what a customer may want in a near future. On top of that, each team in a field worked independently, holding information about customers to themselves. At some point, both clients, together with TTMS advisors, decided to transform the way their businessas-usual worked and went digital with Salesforce.