Challenges
A crucial part of our Client’s Digital Marketing strategy was building a regional Digital IT Ecosystem. The solution consisted of a set of interconnected systems that follow 360 customers’ journey.
Case Study: Adobe AEM and Salesforce Integration
This case study details the successful integration of Adobe Experience Manager and Salesforce Marketing Cloud, creating a cohesive digital ecosystem. By unifying web portals, CRM, and campaign automation, the client achieved improved control over content and faster response to business needs, leading to enhanced marketing efficiency.
Digital it ecosystem
- Web portals with marketing content about products of the company implemented on Adobe Experience Manager platform
- Analytical data handled by Adobe Analytics
- CRM and an identity management system based on Salesforce
- Campaign automation system using Salesforce Marketing Cloud
All these components were initially developed for our Client by separate teams with their specific skill sets but also with their specific limitations, isolated backlogs of tasks and operations processes. Such setup was good enough to support digital activities incoming from marketing teams to certain extent but it had many shortcomings. Introducing new functions was a challenging process. Without diving deep into the technical dependencies between the components of the solution, it was difficult for the Client to control changes implemented to the system. Utmost attention had to be paid to coordinate cooperation between the teams to be sure that all the required functions will be delivered in each component in a correct order. It was not an easy task due to weak communication. They communicated in a reactive way (only when problems occured) and didn’t have a proactive approach for optimal, integrated development of the whole solution.
Solution
TTMS took on full responsibility for the operations and enhancements of the Digital Ecosystem components one by one. A comprehensive service delivery was constituted for each system. Teams started working more closely. The integration between them was significantly improved by common approach to continuous development and streamlined communication on many levels and roles. Combined teams workshops were organized by TTMS to improve the cooperation even more. A Board of Architects was constituted to oversee the project and solution development. They provide the Client with technical consultancy for the Digital IT Ecosystem as a whole.
Outcome
TTMS is successfully taking care of the complex multidimensional Digital foundation consisting of an integrated web portal, identity management system, CRM, analytics tool and campaign automation solution. In result of this handover:
- Teams provide timely and targeted information to the Client
- The efficiency of the marketing function was transformed and teams are now able to respond to emerging business needs faster than ever
- Even complex and cross-system changes (like the alignment of the ecosystem to GDPR rules) are introduced seamlessly and with optimal cost
- Business users don’t need to worry about underlying technology solutions when requesting new requirements or improvements – it just works for them
Check other case studies
Wiktor Janicki
Roche Poland
We hereby declare that Transition Technologies MS provides IT services on time, with high quality and in accordance with the signed agreement. We recommend TTMS as a trustworthy and reliable provider of Salesforce IT services.
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Julien Guillot
Schneider Electric
TTMS has really helped us thorough the years in the field of configuration and management of protection relays with the use of various technologies. I do confirm, that the services provided by TTMS are implemented in a timely manner, in accordance with the agreement and duly.
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