Case Study of Consent Lifecycle Management in a Pharma Company
In this example of Lifecycle Consent Management Solution, ConsentCX is positioned as a Critical Identity and Access Management (CIAM) capability aimed at becoming the Master of Consent. It ensures a reliable source of truth for all consent-related activities, including the storage of legal and communication preferences transactions for a mandated period of 7 years, regardless of account deletion status.
Outcome: Successful Outcomes of Implementing Consent Lifecycle Management System in Pharma
The implementation described in this Consent Lifecycle Management System Case Study yielded the following outcomes:
- Centralized Consent Management: Establishing a single source of truth for all consent-related activities.
- Enhanced Compliance: Ensuring adherence to legal and regulatory requirements across various jurisdictions.
- Improved Customer Experience: Standardizing consent management practices to provide a consistent experience for customers.
- Operational Efficiency: Streamlining processes by eliminating the need for multiple applications and disparate systems.
Conclusion: Improving Compliance and Efficiency through Comprehensive LCM in Pharma
Implementing this example of Consent Lifecycle Management not only addresses regulatory compliance but also enhances operational efficiency and improves customer experience by providing a comprehensive and unified approach to consent management. By treating consent as more than a mere checkbox, companies can uphold their obligations to data subjects and efficiently manage consent-related requests and withdrawals. This approach not only mitigates risks associated with non-compliance but also establishes a foundation for trust and transparency in customer relationships.