What’s It Like to Work in India? Culture, Challenges and Job Market in Bangalore
Recently, on the occasion of the first anniversary of the opening of our office in Bangalore, we conducted an interview with one of our managers working at TTMS India. We discussed the specifics of the market and the opportunities for business development in Bangalore, often referred to as the Silicon Valley of India. This time, we will focus on the work culture in this country, the challenges related to the dynamic IT market, and the unique cultural diversity that influences the functioning of the company and the daily lives of employees. Why Did We Open an Office in India? The decision to open an office in India was made after analyzing global trends and the needs of the IT market. After the pandemic, many companies accelerated their digital transformation, which generated a huge demand for IT specialists. In Poland, there is a noticeable shortage of around 150,000 IT specialists. On the other hand, India, which in 2023 became the most populous country in the world with a population exceeding 1.4 billion people, offers access to a vast pool of skilled workers. Indian universities graduate around 6.5 million students annually, including 1.5 million from technical fields, making this country one of the most important technology hubs in the world. The opening of the office in Bangalore currently primarily meets the company’s “internal” needs. We are thus increasing our resources, which we utilize in existing projects and contracts. Employees at TTMS India are currently involved in software development and maintenance. Unlike our Malaysian company, active client acquisition will be the next stage of TTMS India’s development. Working in India, especially in the dynamic IT sector, opens up new opportunities for companies. The location in Bangalore, one of the leading technology hubs in the Asia-Pacific region, gives us access to specialists with a wide range of skills, from developers to testers and managers, enabling further growth of our company on the international stage. In Bangalore, you can find people with experience in large international companies, speaking multiple languages. This is an invaluable added value for a company with global ambitions like TTMS. The financial argument is also not to be overlooked. After the COVID crisis, clients are more cost-conscious. By developing our Asian centers, we are meeting these expectations. Challenges Related to Opening an Office in India The opening of the office in Bangalore, although strategically beneficial, also proved to be a significant administrative challenge. The onboarding process was complex and required meticulous compliance with both “pan-Indian” regulations and those specific to the state of Karnataka, where Bangalore is located. The complexity of legal regulations was particularly high due to the model that assumed all shares would remain in our hands without a local partner. However, in India, there is a requirement to have at least two shareholders in a private limited company, which forced us to adapt the company’s structure with the help of our entities within the capital group. Despite working with a professional firm from New Delhi with experience in setting up such operations, the startup process took 12 months. Additional challenges included specific requirements such as the need to have a local director and to open an account with a local financial institution. The regulations are not straightforward from a Polish perspective, which meant that we had to go through a series of complicated procedures. Everyday Business Challenges Running a business in India presents daily challenges that differ from experiences in other markets. First and foremost, careful research on the competition and choosing the right location to open operations, considering the vast interstate differences, is essential. Registration and operational procedures can be complex and require patience. Understanding local conditions, such as tax payment deadlines, which are often short and rigid, is crucial—for example, tax settlements must be completed by the 5th of the following month. Additionally, opening a business account for foreign capital can be challenging, and knowledge of local languages is often necessary in dealings with the administration. When choosing an office, it is also important to consider “power backup” and a backup connection to safeguard against potential infrastructure problems. Fortunately, such issues are now extremely rare—India has made tremendous strides in this regard. Our experiences show that doing business in India is more of a marathon than a sprint—we are continually learning how to best manage tax obligations, payroll, and other operational aspects. Work Culture in India: Dynamics and Challenges of the IT Market The work culture in India is characterized by high dynamics and competitiveness, especially in the IT sector. In Bangalore, often referred to as the Silicon Valley of India, the job market is highly competitive, and IT specialists have a wide range of job offers. Similar to Europe, the employee market is strong here, allowing candidates to dictate employment conditions. High wage pressure and a large number of companies, both global and local, pose a challenge in attracting the best talent. At the same time, we notice that Indian employees value stability and development in European companies, which are associated with high quality, professionalism, and innovation. Our experiences show that working in India is not only a challenge but also an opportunity to collaborate with highly engaged, diligent, and cooperative specialists, which positively impacts project implementation. Why is Bangalore the Silicon Valley of India? Bangalore, known as the Silicon Valley of India, earned this reputation due to its dynamic growth in the information technology sector. The city is home to numerous international corporations, startups, and IT companies that attract talent from across the country. In Bangalore, global technology giants such as Google, Microsoft, IBM, Intel, Amazon, Dell, Cisco, Oracle, as well as Infosys and Wipro, some of the largest Indian IT companies, have their branches. Bangalore also stands out for its access to a skilled workforce, thanks to prestigious technical institutions such as the Indian Institute of Science (IISc) and the Indian Institutes of Technology (IIT), which produce thousands of engineers each year. Additionally, favorable business conditions, relatively low operational costs, and developed technological infrastructure attract investors from around the world. All this makes life and work in India, especially in Bangalore, an attractive prospect for IT specialists and companies seeking skilled employees. High salaries in Bangalore’s IT sector and the cost of living in India, which is relatively lower than in Western countries, further increase the attractiveness of this region. Life in India: Diversity and Dynamic Development India is a country of enormous cultural, economic, and social diversity, making life here full of contrasts. Bangalore, as one of the most developed cities in India, offers a relatively high standard of living compared to other parts of the country. The city is a key technological center with developed infrastructure, good access to education, and modern amenities, attracting both locals and expatriates. However, India as a whole still faces challenges, such as disparities in the standard of living between regions and infrastructure that requires further development in some areas. Nevertheless, India offers a rich job market, especially in the IT sector, making it an attractive place for companies looking for skilled workers. The cost of living in India, although varying by region, is generally lower than in Western countries, making life and work in India, especially in rapidly developing cities like Bangalore, very beneficial both financially and in terms of quality of life. The Royal Palace in Bangalore Cultural and Religious Diversity in India India is a country of extraordinary cultural and religious diversity, making life here full of contrasts and rich traditions. Over 1.4 billion people live in India, representing hundreds of different cultures, languages, and religions. The largest group consists of Hindus, who practice Hinduism, but the country also has a large number of Muslims, Christians, Sikhs, Buddhists, and followers of other religions. This diversity makes India a true cultural melting pot, where different traditions, customs, and cuisines coexist. The state recognizes all major religions, and Hindu, Muslim, Christian, and other holidays are celebrated as public holidays for all. As a result, it is common in India to celebrate holidays unrelated to one’s own religion, which fosters mutual understanding and social integration. This diversity is also felt in offices – for various holidays, employees decorate workplaces and wear traditional attire, giving the workplace a colorful and festive atmosphere. What Still Surprises Us in Bangalore? Although we have been present in Bangalore for some time, several aspects of life and work in this city continue to surprise us. One of the most interesting aspects of life in Bangalore is its diversity. The city is a true melting pot of cultures, where people from different parts of India and the world meet. As a result, everyday life and work in Bangalore become an experience full of contrasts. On the streets, you can hear a mix of many languages – from Kannada, which is the local language, to Hindi, Tamil, Telugu, as well as English, which serves as the universal language. This multilingualism is both a richness and a challenge, especially in the context of work, where effective communication is key. Bangalore is also a city of contrasts, where modernity coexists with tradition. On the one hand, you can see impressive office buildings, headquarters of global corporations, and technology parks, which are symbols of dynamic development and innovation. On the other hand, the city does not lose its traditional character – at every turn, you can come across historic temples, colorful markets, and festivals, which are an integral part of the residents’ lives. This blend of modernity and tradition creates a unique atmosphere in the city, where contemporary business life seamlessly blends with a rich cultural heritage. The approach to work and time in Bangalore also differs from what we are used to in Poland. The job market here is incredibly dynamic and competitive – employee turnover is high, and the competition for talent often forces employers to be flexible and creative in the working conditions offered. The flexibility in the approach to working hours is also surprising – while punctuality is highly valued in Poland, in India, one can often encounter a more liberal approach to time. Bangalore , as a center of technology and innovation, simultaneously retains the spirit of tradition, making life and work in this city an extraordinary experience full of surprises and inspiration. Every day brings new challenges but also new opportunities, making this place unique on the map of India and the world. Life in India India, with its rich history, diverse cultural heritage, and dynamically developing economy, offers a unique lifestyle for both locals and expatriates. We invite you to explore the key aspects of life in India, such as the cost of living, salaries, and the unique characteristics of its residents. India – Prices The cost of living in India varies depending on the region. In large cities like Bangalore , real estate and rental costs may be higher than in smaller towns, but they are still relatively affordable compared to Western countries. Groceries, public transportation, and daily services are usually inexpensive, allowing for a comfortable life with moderate expenses. Restaurant prices can also be very reasonable, especially when enjoying local cuisine. India – Salaries Salaries in India vary significantly depending on the industry, job level, and location. The IT sector, especially in Bangalore, offers competitive salaries that can attract local specialists. Although they are lower than in Western countries, relatively lower living costs make working here attractive for many people. The average salaries in India’s IT sector, combined with moderate living costs, create favorable conditions for work and career development. What are the Residents of India Like? Indians are known for their hospitality, kindness, and openness to cultural diversity. India, as a country with a long history, combines influences from various cultures, religions, and traditions, shaping a unique social identity. The people of India are proud of their heritage and often demonstrate a strong sense of community. In the workplace, they value professionalism, collaboration, and striving toward common goals, and their work ethic reflects both respect for tradition and openness to new challenges. Gate of Palace in Bangalore Work Culture in India Indian work culture is based on a strong sense of hierarchy, but it also promotes collaboration and respect for colleagues. Indian employees value building relationships with coworkers. Bonding within the team usually takes place in the office, while socializing “out in town” is more of an emerging trend. The relationships formed, however, are lasting, and even after changing jobs, Indians maintain contact with each other. Indian Work Culture Business culture in India often relies on a hierarchical structure, where seniority and social status matter. Nonetheless, open exchange of views and ideas is valued, and building long-term business relationships is crucial. Indian business partners place great emphasis on building trust and harmonious relationships, which can mean avoiding direct confrontations and a delicate approach to negotiations. Offices in India Office culture in India is diverse, and the atmosphere in offices can vary depending on the company. In cities like Bangalore, offices often promote an open and friendly atmosphere, and shared meals or tea breaks (known as chai breaks) are popular ways to build relationships among employees. During holidays such as Diwali or Holi, offices are often colorfully decorated, and employees engage in various celebrations, creating a unique and joyful atmosphere in the workplace. Is India a Good Place to Work? India is an attractive place to work, especially for those in the IT and technology sectors. A dynamic job market, a wealth of career opportunities, and relatively low living costs make many professionals choose India as a place to develop their careers. In cities like Bangalore, rapid economic growth, access to skilled labor, and intense innovation attract both local and international companies. Cultural diversity and an open work environment create an inspiring atmosphere that fosters personal and professional development. Working in IT in India India, particularly Bangalore, is a global IT hub. The city attracts both local and international specialists due to its rapidly growing technology sector. IT companies in India value technical skills, adaptability, and a willingness to learn. The increasing importance of cloud computing, artificial intelligence, and cybersecurity is driving demand for highly skilled professionals. It is worth noting that due to intense competition in the job market, companies are increasingly offering attractive salary packages and additional benefits. Business Etiquette in India Business etiquette in India is deeply rooted in the country’s cultural diversity, meaning that understanding local norms is crucial. Here are some important aspects: Dress code: Business attire in India is usually formal. Men often wear suits, and women are expected to dress elegantly and modestly. Traditional attire, such as sari for women and kurta for men, is also widely accepted on more formal occasions. Greetings: Handshakes are common, but it’s important to be aware of cultural differences. Some women may avoid shaking hands with men—in such cases, a nod or the namaste gesture (hands joined at chest height) is appropriate. Business Cards: Business cards are an important element of business meetings. They should be presented and received with both hands or the right hand, and after receiving a card, it is polite to take a moment to look at it, which is a sign of respect. Meetings: Punctuality is valued, but in practice, meetings may start with some delay. Small talk at the beginning of meetings is the norm and helps in building relationships. Communication Style: Communication in India can be more indirect than in Western cultures. Avoiding direct criticism and reading between the lines is often key. Non-verbal cues are also significant. Decision Making: The decision-making process can be lengthy and involve consultation with many people, requiring patience. Gift Giving: Giving gifts is common in business relationships, but it’s important to be aware of cultural nuances. It is advisable to avoid gifts related to alcohol or pork products. Entertainment: Business meetings are often continued over meals, especially dinners. It’s important to know local dining customs, especially in the context of dietary restrictions related to religions. Hierarchy: Respect for hierarchy is important, and decisions are often consulted with people higher in the organizational structure. Negotiations: Negotiations can be time-consuming, so it is important to show patience and avoid expressing frustration. Being aware of these cultural nuances and being flexible in your approach is key to building lasting and fruitful business relationships in India. Understanding etiquette helps in achieving success in long-term business goals. Bangalore “by night” TTMS in India TTMS in India: Innovation and Technology in the Heart of Bangalore: TTMS, as a globally operating company, focuses on delivering modern technological solutions that meet the diverse needs of clients. Our office in India, located in Bangalore, is part of the company’s strategy to leverage the potential of the local market and access a wide base of talented specialists. Our key areas of activity include: Adobe Solutions: TTMS utilizes Adobe Experience Manager to create advanced, multi-channel digital experiences, allowing clients to personalize content, efficiently manage workflows, and integrate with other systems, leading to increased user engagement and conversion. E-Learning: In response to the growing demand for remote learning and hybrid/remote work, TTMS offers comprehensive e-Learning solutions, enabling the creation of interactive and engaging training programs. Our educational content management systems support effective and innovative approaches to online learning. IT Consulting: TTMS provides IT consulting services, helping companies optimize their infrastructure and technological strategies. Our experience allows us to adapt to the specific needs of clients and offer top-level consulting. Salesforce: As a Salesforce partner, TTMS offers support in the implementation and personalization of CRM systems, allowing companies to better manage customer relationships and automate business processes. Automation with Low-Code Solutions: TTMS offers comprehensive low-code solutions using platforms such as Microsoft Power Apps and Webcon BPS, enabling the rapid and efficient creation of custom business applications and process automation. Our low-code solutions increase organizational productivity and flexibility, reducing the need for costly programming work. System Creation and Maintenance: Our specialization includes designing, implementing, and maintaining IT systems in various industries such as industry, medicine, pharmaceuticals, IT, and finance. With our experience, we provide robust and scalable solutions that support business growth. We aim to support digital transformation by delivering innovative technological solutions, increasingly utilizing artificial intelligence. Feel free to contact us! Why did TTMS open an office in India? TTMS opened an office in India to meet the rapidly growing demand for IT specialists in the global market. After the COVID-19 pandemic, many companies accelerated their digital transformations, which led to a massive increase in the demand for skilled workers in the technology sector. In Poland, there is a shortage of about 150,000 IT specialists, forcing us to look for new markets where the right talents can be found. India, which has become the most populous country in the world with a population exceeding 1.4 billion people, offers access to a vast pool of educated specialists, particularly in cities like Bangalore. Bangalore, known as the Silicon Valley of India, is one of the world’s leading technology hubs, home to the largest global IT corporations. The decision to open an office in this city allows TTMS to tap into local talents who have experience working in international teams, which is crucial for the company’s further global expansion. Additionally, the cost of doing business in India is lower compared to many Western countries, enabling more efficient budget management while maintaining high-quality services. What are the main challenges in opening an office in India? Opening an office in India, particularly in Bangalore, involves numerous challenges that can be difficult to foresee at the outset. First and foremost, India has complex and diverse legal regulations that can vary depending on the state. In the case of TTMS, opening the office required compliance with both nationwide requirements and those specific to the state of Karnataka, where Bangaloreis located. The process of registering a company, obtaining necessary permits, and opening bank accounts can be complicated and time-consuming, especially when the company does not have a local partner, which was also the case for TTMS. Additionally, India has a requirement for at least two shareholders in a private limited company, which necessitated TTMS to adapt its organizational structure in collaboration with other entities within the corporate group. Although we utilized the assistance of a professional consulting firm from New Delhi, this process took us approximately 12 months. Daily operational activities also bring challenges, such as managing cultural differences, infrastructure issues like power outages, and the need to know local languages in dealings with administration and service providers. Why is Bangalore called the Silicon Valley of India? Bangalore earned the title of the Silicon Valley of India due to its pivotal role in the development of the information technology sector in the country. The city is home to numerous international technology giants, such as Google, Microsoft, IBM, Intel, Amazon, as well as local IT leaders like Infosys and Wipro. Bangalore attracts investors and professionals from around the world thanks to its advanced technological infrastructure, relatively low operational costs, and access to a highly skilled workforce. The city also hosts some of the best technical institutions in the country, such as the Indian Institute of Science (IISc) and the Indian Institutes of Technology (IIT), which graduate thousands of engineers each year. All these factors make Bangalore a key technological hub not only in India but also in the entire Asia-Pacific region. The city is also renowned for its dynamic startup scene, further solidifying its position as a center of innovation and technology. What are the living costs in Bangalore? The cost of living in Bangalore can vary depending on one’s lifestyle and chosen standards. The city is one of the most expensive in India, but it is still more affordable than many Western metropolises. Rental and property purchase prices in Bangalore are higher than in other Indian cities, yet significantly lower than in cities like London or New York. At the same time, groceries, daily services, public transportation, and entertainment are relatively inexpensive, allowing for a comfortable lifestyle without the need for substantial expenditures. Dining out can also be very affordable, especially when enjoying meals at local restaurants serving Indian cuisine. For those employed in the IT sector, particularly in international corporations, the ratio between earnings and living costs is very favorable, attracting many professionals to the city. This makes Bangalore an attractive place where one can live comfortably and save money at the same time. What salaries can be earned in the IT sector in India? Salaries in the IT sector in India, particularly in Bangalore , are competitive compared to other industries in the country. In international corporations and leading Indian IT companies, professionals can expect salaries that allow for a comfortable life in Bangalore , where the cost of living is relatively low compared to Western countries. Depending on experience and job level, salaries in the IT sector can vary significantly. Junior specialists can expect to earn several thousand dollars annually, while experienced engineers, managers, or software architects can earn considerably more. Additionally, IT companies in India often offer attractive benefits packages, including health insurance, bonuses, and the option for remote or hybrid work, which is increasingly popular. It’s also worth noting that the IT market in Bangalore is highly competitive for top talent, leading companies to attract employees not only with high salaries but also with work culture, career development opportunities, and other perks. What is the work culture like in India? The work culture in India, especially in the IT sector, is highly dynamic and competitive. In Bangalore , where the tech market is highly developed, IT professionals have a wide range of job opportunities, making it essential for companies to ensure their offers are attractive to attract and retain the best employees. Indian work culture often relies on a strong sense of hierarchy, where seniority and social status are highly valued. However, especially in international corporations, open communication and collaboration are increasingly promoted, along with innovation and creativity in problem-solving. Many companies in India, including TTMS, focus on developing relationships among employees by organizing team-building events, shared meals, or celebrating local holidays in the workplace. Despite the high level of competition, Indian employees value job stability and career development opportunities, particularly in well-established companies. An important aspect of the work culture is also the emphasis on work-life balance, which is increasingly appreciated by employers. What are the main cultural differences in the workplace in India? Working in India can differ from working in Western countries in many ways, and understanding these cultural differences is crucial for effectively operating in the Indian market. One of the most noticeable differences is the hierarchical organizational structure, where seniority and status hold significant importance. Decisions are often made by higher levels of management, and the process can be lengthy as it requires consultation with multiple parties. Another important aspect is the communication style—in India, a more indirect approach is often preferred, with an emphasis on avoiding direct criticism and maintaining harmony within the team. It’s also important to be aware of the linguistic diversity—although English is widely used in business, many different languages are spoken daily, which can pose a challenge in communication. A flexible approach to working hours is also common, which may be surprising for those accustomed to more rigid rules in other countries. Despite these differences, working in India offers unique experiences, and understanding and adapting to local cultural norms can significantly facilitate building and maintaining business relationships. Is India a good place to work? India is an attractive place to work, especially for those in the IT and technology sectors. In cities like Bangalore , the job market is very dynamic, and career opportunities are abundant. India offers a unique combination of rapid economic growth with cultural richness, making work here not only financially rewarding but also highly inspiring in terms of personal development. The cost of living in India is relatively low, which, combined with competitive salaries in the IT sector, makes the country an appealing destination for many professionals. Additionally, the cultural and social diversity in India ensures that life here is full of new experiences and challenges that can enrich both professional and personal lives. Many employers, especially in international corporations, also strive to provide employees with attractive working conditions, including career development opportunities, further enhancing India’s appeal as a place to work. What are the typical challenges for companies operating in India? Companies operating in India face a variety of challenges that can differ depending on the region and sector of operation. One of the biggest challenges is the complex legal and administrative regulations, which can be difficult for foreign companies to understand and implement. In India, registration and operational procedures are often complicated and time-consuming, with rigid tax payment deadlines that require precise planning. Cultural and linguistic diversity can also pose challenges, especially in communication with local partners and employees. While infrastructure in major cities like Bangalore is well-developed, it can still be problematic, particularly concerning power outages or internet connectivity issues. Finally, conducting business in India also requires patience and flexibility in adapting to local conditions, as well as the ability to manage cultural differences within the team.
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How was AI used at the Paris 2024 Olympic Games?
The Paris 2024 Olympic Games were exceptional for various reasons. Right from the start, the French—hosting the event after 100 years—surprised the world with an unconventional (and, according to many, controversial) opening ceremony. Subsequently, we were treated to beautiful sporting stories, with the most memorable being the extraordinary world records set by Armand Duplantis and Aleksandra Mirosław. Records are always being broken, and new (and often surprising) medalists emerge every four years. However, for the first time in full display, the world witnessed: breakdancing, artificial intelligence (AI) at the Olympics. While breakdancing—intended to attract younger audiences—may not appear in future Olympics, it is clear that AI is here to stay at major sports events. AI technologies will facilitate life for organizers, viewers, athletes, and coaches. Recognizing this, the International Olympic Committee (IOC) developed the Olympic AI Agenda, outlining strategies to support athletes, streamline the organization of the Games, and promote equality and sustainability within the Olympic movement, while maintaining ethical standards and control over technology. Let’s explore some of the most interesting examples of how artificial intelligence was utilized during the Paris 2024 Olympics in terms of improving event security, cybersecurity, supporting athletes and referees, and enhancing sports broadcasts. 1. How did AI improve safety at the Olympics? In 2024, the world faces numerous geopolitical challenges affecting the security of international events. Rising political tensions, terrorism, cyber threats, and organized crime are just a few of the dangers that must be considered when organizing the Olympic Games. How did the French utilize AI in the realm of security? VenueTwin System: Developed by OnePlan, the “digital twins” of sports venues allowed the organizing committee to plan the space, scenarios, and all aspects related to the safe conduct of the event. Behavior Analysis: AI algorithms analyzed the behavior of individuals within the venues, identifying unusual patterns that could indicate potential threats. They were particularly attuned to gatherings of people in high-risk areas, unattended baggage, and the presence of smoke, fire, or weapons. Notably, before the Games, France passed legislation making it the first EU country to legalize such an extensive AI-assisted surveillance system. Facial Recognition: Here’s an interesting point: the Olympic authorities decided against using facial recognition technology. This decision was in response to concerns raised by human rights organizations like Amnesty International, which highlighted the risk of racial discrimination stemming from the analysis of physical traits. Organizers emphasized that their priority was to ensure safety while respecting the rights and freedoms of all participants. Additionally, modern AI technologies complemented traditional security measures such as police patrols, physical security, and specialized service monitoring. AI was integrated with alarm systems, automatically alerting the relevant authorities to threats, and supported crisis management by providing real-time analysis and recommendations. 2. AI in the Service of Cybersecurity In the era of digitization and increasing technological significance, cybersecurity played a crucial role in ensuring the safety of the Olympic Games. During Paris 2024, AI was extensively used to monitor computer networks and detect potential threats in real time: Threat Detection Systems: AI analyzed network traffic to identify anomalies and potential attacks. Solutions provided by companies such as Darktrace employed advanced machine learning algorithms to continuously monitor all connections and data flows. These systems could detect even the smallest deviations from the norm, such as unusual data transmission volumes, unauthorized logins, or attempts to access restricted network areas. Upon detecting suspicious activity, the systems automatically initiated security measures, such as blocking suspicious IP addresses, restricting access to compromised systems, and notifying IT and security teams. This allowed organizers to swiftly respond to potential threats, minimizing the risk of disruptions and ensuring the continuous operation of digital infrastructure during the Games. AI-based systems also protected athletes by monitoring and safeguarding their privacy. Behavioral Analysis: AI tracked network activity and analyzed behaviors in real time for organizers, staff, athletes, coaches, journalists, spectators, and guests. Systems using behavioral modeling techniques created profiles of typical actions for each user. When a user performed actions deviating from the norm, such as logging in from an unusual location, attempting to access resources typically beyond their reach, or executing a large number of operations in a short time, AI flagged these activities as suspicious. In case of detecting unusual activity, systems automatically notified IT and security teams and took preventive measures, such as enforcing password changes, temporarily blocking user accounts, or requiring additional identity verification. Data Protection: All data (financial and personal) of participants, spectators, and staff were stored and processed securely. AI systems automatically encrypted data during both transmission and storage, protecting it from unauthorized access. Monitoring access to sensitive information allowed tracking who, when, and for what purpose accessed specific resources. In case of unusual or unauthorized access attempts, systems immediately responded by restricting access and informing the relevant security teams. AI also managed access permissions, automatically assigning appropriate levels of access based on the user’s role and needs, minimizing the risk of accidental disclosure of sensitive information. Through ongoing auditing and reporting, AI systems provided detailed analyses used to assess the effectiveness of security policies and identify potential vulnerabilities. 3. AI for Athletes – Support or Already Doping? Never before in the history of major sporting events has AI provided athletes and coaches with support at such an advanced level. Cutting-edge data analysis systems offered detailed insights into the performance of athletes, helping them achieve better results. Examples? Here are some: Biomechanics and AI: Biomechanical analysis systems powered by AI provided detailed parameters regarding athletes’ movement efficiency. The most notable example is Intel’s 3D Athlete Tracking (3DAT) system, which allows for three-dimensional tracking of training sessions and delivers precise data aimed at improving performance. AI analyzed this data in real time, identifying patterns and suggesting modifications to technique that could enhance performance. For example, in sprinting, AI could analyze the angle of a sprinter’s body at the start, stride length, and tempo, proposing optimal changes to increase speed and reduce the risk of injury. Motion Capture: Technologies such as Vicon and Hawk-Eye were crucial in tracking athletes’ movements with extraordinary precision. Vicon, equipped with advanced camera systems and sensors, recorded every movement of the athlete, allowing for detailed biomechanical analysis. This enabled coaches to better understand their athletes’ techniques and identify areas needing improvement. Hawk-Eye, known for its precise ball tracking in tennis matches, extended its application to other sports like soccer, cricket, rugby, volleyball, and athletics. This expansion provided precise data on the trajectory and speed of athletes’ movements, which was extremely helpful in analyzing technique and game strategy. The film above showcases the Vicon system. It analyzes swimmers’ parameters by tracking their movements both underwater and on the surface, helping to optimize swimming techniques. The technologies described above supported athletes both during pre-competition training sessions and much earlier—during the months and years of preparation leading up to the Olympic Games. 4. How does AI support judging during the Paris 2024 Olympics? Judging is a maze of rules and nuances that we won’t delve into due to a lack of expertise. However, it’s undeniable that AI can assist humans in this area, minimizing the risk of errors. Fujitsu seems to be at the forefront of this support, having developed the Judge Support System (JSS) over many years. This AI-based scoring system was officially introduced for all 10 gymnastics apparatuses at the Paris Olympics. It was gradually implemented, with individual apparatuses receiving support at the 2019 Artistic Gymnastics World Championships and the 2021 Tokyo Olympics. The JSS records the movements of gymnasts using cameras and employs AI to evaluate their routines through image analysis. The earlier version used sensors, but now, to capture athletes’ movements more precisely, images are also used. The latest iteration of the system no longer requires, as it did previously, a prior measurement of the athletes’ body shape. All of this aims to improve the accuracy of evaluations. “Fine margins in the angle of a handstand or degree to which a gymnast shows splits could be the difference between a gold or silver medal winning score” says gymnast Jennifer McIlveen, a London 2012 Olympian and… Editor-in-Chief of Tech.co. Gymnastics is a challenging sport and an excellent testing ground for AI solutions because, broadly speaking, a lot happens in a very short period of time. In recent years, the complexity and advancement of gymnasts’ routines have increased, making it harder for judges to quickly assess the number of flips and rotations and the accuracy of movements. Coaches, thinking ahead to the next Olympics, are already rubbing their hands together—JSS could become a key training tool. Artificial intelligence will assist judges by providing additional information so they can assess in a more transparent manner. The most important thing is the integrity of the athletes’ results. Many athletes believe that AI could eliminate judging errors or biases – says Alain Zobrist from Swiss Timing, the official partner of the Olympics in Paris. There is a common belief among athletes that the ideal approach to judging would be a combination of human and artificial intelligence. This theoretically suggests that we are close to creating the perfect model. 5. Personalization and Interaction: How AI Enriches the Fan Experience AI has revolutionized the way we watch the Olympic Games. Broadcasts and coverage of the event were more dynamic, personalized, and often interactive. AL Michaels gave the voice – AI summarizes the day’s events at the Olympics. At the 2024 Paris Olympics, automatic highlight creation using AI was a key element of the fan experience. This technology was utilized by organizations such as France Télévisions and NBC. AI systems analyzed live broadcasts, identifying key moments such as goals, records, and crucial actions. Algorithms segmented the footage, automatically selecting the most important and exciting highlights. Based on data analysis, AI created ready-to-view highlights that were immediately available to viewers on mobile apps and streaming platforms. NBC focused primarily on mobile versions, providing fans with “Your Daily Olympic Recap,” a daily, personalized roundup of the best moments from the Games, edited by artificial intelligence. To add a special touch, the recap featured a voiceover “borrowed” from Al Michaels, the American sports journalism legend. Let’s take a look at such a highlight reel, prepared for swimming fans. Intel provided advanced computing and AI technologies, supporting Olympic Broadcasting Services in live broadcasts and data analysis. The 4th generation processors enabled dynamic multimedia content processing, which improved broadcast quality and provided interactive experiences both at the venues and online. Notably, Intel showcased the world’s first 8K OTT (over-the-top) broadcast in Paris. Servers optimized for AI encoded and compressed the 8K video signal produced by Olympic Broadcasting Services (OBS), which was then transmitted to selected broadcasters worldwide. This technology relied on Intel Xeon 5th and 4th generation processors, Intel AI (AMX) accelerators, and Deep Learning Boost technology. By employing advanced h.266/VVC compression technologies, Intel facilitated 8K streaming with minimal latency. Another form of interactive support came from Alibaba Cloud. The Fans Video Hub allowed fans from around the world to upload their videos, which were then filtered, processed, and displayed at the venues and online, thanks to Alibaba’s global cloud infrastructure. “Velocius, altius, fortius… accuratius,” or what AI can tell us about an athlete’s performance At what angle does Anita Włodarczyk throw the hammer? What was the angular velocity of the diver’s rotation? What was the percentage chance of the soccer player scoring from that specific spot in the penalty area? All these data are now available to fans like never before. For example, Omega’s solution, used at the Olympic swimming pool, operates as follows: A series of cameras and sensors track the swimmers’ movements, and AI, combined with previously inputted models, displays detailed parameters such as each swimmer’s speed, their “cadence” (frequency of limb movement), and the current distance from the world record. This level of detail makes watching the events exciting—even for those who are not experts in the sport. And here’s a personal observation: some sports still lack such solutions. Creating a system for the decathlon, which shows the real-time ranking of athletes during the final event (the 1500m run) based on their potential points, isn’t complicated. It would, however, make watching these highly complex events more thrilling and transparent. Such a system is also missing in the event management itself—decathletes who crossed the finish line were still staring at the scoreboard for two minutes. One might be tempted to suggest Power BI to the organizers… Markus Rooth (decathlon winner) staring at the telescreen, which will soon show the general classification results. 3D models based on neural networks 3D motion models of athletes, based on neural networks, use advanced computer vision technology to create real-time three-dimensional representations of athletes. These systems capture athletes’ movements from various angles using high-resolution cameras, and then neural networks process the collected data to generate accurate 3D models. With these models, viewers could watch athletes from new, previously unavailable perspectives, allowing for a better understanding of their technique and strategy, and revealing subtle aspects of competition that would be invisible from traditional cameras. We are familiar with similar solutions from football matches, where replays of potential “offsides” are shown using 3D models of players rather than the players themselves. 6. The One Touchy Topic… Doping. During the 2024 Paris Olympics, artificial intelligence supported its detection, introducing a new level of sophistication and precision in the fight against unfair practices. AI was used to analyze huge amounts of biological and genetic data in real time, which allowed for faster and more accurate identification of potential violations of anti-doping rules. By using machine learning technology, AI systems could detect subtle patterns that could indicate the use of prohibited substances, something that traditional methods often miss. What’s more, these technologies worked with other tools, such as DNA sequencing and biomarker analysis, which increased the effectiveness and reliability of the tests. Sounds optimistic? It does, but… considering the eternal race between doping manufacturers and the bodies responsible for their detection, we can be sure that this “evil side of the force” has long since harnessed AI for its purposes. 7. The Use of AI at the Next Olympics in Los Angeles 2028 In the future, artificial intelligence (AI) is expected to play an even greater role in the Olympic Games, including the upcoming Games in Los Angeles. Technological advancements will continue to accelerate, and AI will find broader and more advanced applications across various aspects of event organization and broadcasting. For example, AI’s integration with 5G technology will enable live broadcasts in ultra-high definition with no delays and interactive experiences in augmented reality (AR) and virtual reality (VR). Additionally, cloud data analysis will speed up and enhance the delivery of feedback, with solutions like Google Cloud and Microsoft Azure potentially playing a key role in this area. At the Los Angeles Games, we can also expect increased use of AI-powered robots to support event organization, manage logistics, and interact with spectators, performing a range of tasks from delivering refreshments to assisting with navigation and providing information. Conclusions Among the 15 technology partners, the majority relied on AI solutions. They were motivated not only by the huge contracts but also by the opportunity to test technologies that are likely to find applications in other areas of life. While this advancement will occur gradually, we can expect “sporting” applications here and now—in training planning, logistics optimization, officiating support, and enhancing fan experiences. Reality will reveal whether artificial intelligence’s role will continue to be merely secondary. TTMS Begins the Olympiad We watched and analyzed the Games with fascination—as providers of AI-based solutions in our daily work, this topic is particularly close to us. We now have four years until the next Games, known as the Olympiad (often confused with the sports event itself). During this time, we will enhance the operational efficiency of many companies across various industries—from pharma, through defense, to automotive and finance. Our heptathlon consists of: Adobe Experience Manager Salesforce OpenAI on Azure E-Learning Microsoft (Power BI, Power Apps, Copilot) Snowflake Webcon BPS We invite you to collaborate with us! What was the role of artificial intelligence during the Paris 2024 Olympic Games? Artificial intelligence was extensively implemented in various areas of the Paris 2024 Olympic Games to enhance the efficiency and safety of the event. AI supported the organization by monitoring and analyzing security data, optimizing logistics, and facilitating crowd and traffic management. In sports, AI provided advanced performance analytics for athletes, enabling more precise planning of strategies and training. Additionally, the technology enriched fan experiences through personalized broadcasts and interactive content. What AI technologies were used to monitor security during the Olympics? Several advanced AI technologies were used to monitor safety. Digital twin systems created virtual models of sports facilities, allowing for simulation and analysis of possible safety scenarios. Behavior analysis algorithms monitored crowds and identified unusual patterns that could indicate potential threats. Additionally, AI was used in video systems for rapid detection and situation assessment, enabling immediate response by law enforcement. How did AI contribute to enhancing cybersecurity during the Games? Artificial intelligence played a crucial role in protecting IT systems and personal data during the Games. With advanced data analysis algorithms, AI monitored network traffic and detected anomalies that could suggest attempted breaches or hacking attacks. AI-based systems were also responsible for managing access to sensitive data, ensuring its encryption and security. In the event of detecting potential threats, AI automatically activated defensive mechanisms, significantly enhancing protection against cyberattacks. What were the benefits of using AI in analyzing sports results? Artificial intelligence significantly enhanced the analysis of sports results. By utilizing 3D models and motion tracking systems, it was possible to precisely monitor athletes’ techniques and analyze their biomechanics. AI enabled the analysis of vast amounts of data regarding speed, strength, and trajectory, allowing coaches and athletes to identify areas for improvement. These insights were used to optimize training, adjust strategies, and enhance athletes’ performance during competitions. What innovations in refereeing were introduced thanks to AI at the Games? AI introduced many innovations in refereeing. Modern image analysis systems based on artificial intelligence assisted referees in accurately assessing athletes’ techniques and scoring. These technologies enabled automatic and precise tracking of movements and evaluation of rule compliance, reducing the risk of human errors and controversies related to referees’ decisions. Additionally, these systems could provide referees with detailed real-time reports, facilitating decision-making during competitions. How did AI change the way fans watched the Olympics? AI revolutionized the way fans experienced the Games. AI enabled personalized highlights and coverage of events tailored to individual interests and preferences. Advanced data analytics and broadcast technology enabled fans to enjoy interactive features such as multiple camera angles, detailed statistical analysis, and virtual visualizations. AI also improved broadcast quality through advanced compression and image processing techniques, providing clearer and more immersive images. What are the challenges of using AI in anti-doping monitoring? The application of AI in anti-doping monitoring was associated with many challenges. These technologies had to cope with identifying increasingly sophisticated cheating methods and analyzing complex biological data. AI was used to detect subtle changes in biological samples and to predict the possibility of using new doping substances. However, due to the rapidly developing doping techniques, it was necessary to constantly update the algorithms and cooperate with scientists and experts to ensure the effectiveness of monitoring. What AI technologies have been used in real-time sports performance analysis? The games used various AI technologies to analyze sports performance in real time. Sensor- and camera-based athlete tracking systems enabled accurate monitoring and analysis of athlete performance. Computer vision technology analyzed images in real time, allowing for rapid processing of speed, trajectory, and technique data. AI-based predictive models predicted results and potential changes in strategy, supporting both athletes and coaches during the competition. How did AI support athletes in preparing for the Games? AI has significantly impacted athletes’ preparation for the Games by providing advanced analytical tools. AI algorithms analyzed training data, including technique, performance, and biomechanics, allowing for precise adjustments to training plans and strategies. These technologies also allowed athletes to monitor their progress and adjust plans based on current results. AI allowed athletes to gain insight into areas for improvement and optimize their approach to preparation. What are the predictions for the future of AI in organizing the Olympic Games? The role of AI in organizing future Olympic Games is expected to be even more significant. As technology advances, AI will be integrated with new solutions such as 5G, which will enable even faster and more efficient data transmission. Developments in AR and VR technologies will bring new possibilities for virtual experiences for fans. Additionally, AI will increasingly be used to optimize facility management, analyze sports performance and provide better protection against threats. Olympic organizers will continue to strive to use AI in ways that increase the efficiency and safety of the event.
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