| FOR IMMEDIATE RELEASE: TTMS Grows by Acquiring JCI DM Portfolio from JMC Direct West Deptford, NJ -- The Total Mailing System (TTMS, Inc.), a premiere provider of direct mail services in Southern New Jersey, has significantly enlarged its book of business by acquiring the JCI DM portfolio of JMC Direct. Jim Capanna, owner of JCI Direct Marketing, has sold his division to Bob Powell, President of TTMS. The JCI portfolio consists of higher volume direct mail personalization and lettershop customer acquisition campaigns. This block of business will now make use of TTMS' new and expanded high volume continuous and sheet form laser and direct impression inkjet personalization printers. |
 Jim Capanna (left) with Bob Powell |
In contrast, the previous business model of TTMS has been as a strategic partner for smaller volume and complex B-to-B and B-to-C retention and loyalty projects. Clients were typically ad agencies, offset printers, brokers, and other trade and niche specialists who had come to prize TTMS's pace-setting 72-hour production cycle. TTMS's work has emphasized helping customer retention mailings (such as financial/billing statements and membership kits), rather than large-scale prospecting, which has been more of the JMC bailiwick. "With this new block of business," said Bob Powell, "we have clearly expanded our offerings and diversified our business." Jim Capanna, who now functions as Director, Business Development for TTMS, added: "We're poised for continued growth without disrupting the daily and loyal TTMS' client schedules. Our customers can rely on us to maintain quality production and proactive customer service. In addition, our clients can expect to meet with Bob or myself in person at virtually any time. We have an open door policy that distinguishes us from many of the larger shops. "We are very lean and strong at the top level departmental management positions, with no fat or smoke and mirrors at TTMS. Our managers are very hands-on, in every aspect of our business. Bob Powell's methodical and intuitive business plan over the past 22 years paved the way for our successful JCI/TTMS merger in 2003, and for JCI's client base to transition to TTMS throughout 2004. Selling JCI to Bob Powell is another win-win for all of our mutual clients." TTMS offers a complete array of direct mail services, including: continuous form and cut-sheet personalization, laser and ink jet personalization, insertion, postal automation, CASS certification, data management and more. The leaders of the company are active in the South Jersey Postal Council, the Philadelphia Direct Marketing Association, the DMA and many other industry organizations. The TTMS acquisition of JCI complements Bob Powell's acquisition of the Williamstown, New Jersey direct marketing/mail firm, "80 Computer Services" in 1999. Terms of the transactions were not disclosed.
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For Immediate Release