The Total Mailing System Inc., a direct mail production solutions provider, has no designs on becoming a commercial printer but it is filling the gap for short-run variable data jobs that many large printers turn away.

TTMS’ clients are direct response agencies and commercial printers. Its specialties over the past 23 years have been data management, direct mail services, postal regulations and, more recently, black-and-white variable data printing.“

TTMS doesn’t compete with commercial printers — they are our customers,” said Jim Capanna, business development manager. “Their focus is runs of 50,000 pieces on up. When they have a customer who asks for a run to their high-profile customers of between 5,000 and 10,000 pieces, it isn’t cost-effective for the printer to do it.”  ...